Elevating acupuncture
to be a routine
luxury for your healing

Elevating acupuncture
to be a routine
luxury for your healing

acupuncture
acupuncture for weight loss
ORA offers a healing escape from the everyday, every day. Combining efficiency with relaxation, ORA gives you the entire healing experience of acupuncture while accommodating your schedule. Now you can take the pause you need whenever you need it and feel the benefits in every aspect of your life.
ORA offers a healing escape from the everyday, every day. Combining efficiency with relaxation, ORA gives you the entire healing experience of acupuncture while accommodating your schedule. Now you can take the pause you need whenever you need it and feel the benefits in every aspect of your life.

Who we are

ORA brings traditional techniques of ancient Chinese medicine into a modern, convenient experience that works around your hours. We believe that your holistic wellness experience should be as effective and efficient as it is luxurious, and we hope to give you balance in everything we do.

Our Team

Kimberly Ross

FOUNDER & CEO

After being diagnosed with Type-1 Diabetes at age 11 and struggling with health-related issues throughout the years, Kimberly finally found great relief in acupuncture 5 years ago after receiving treatment from Gabriel Sher, now ORA's Director of Acupuncture. The concept of ORA was conceived during her time at Harvard Business School, in an attempt to make acupuncture more approachable to others experiencing health issues.

Kimberly continues her mission of helping others feel their best and achieve optimal well-being. She started a nonprofit when she was just 14 years old called Safe-sittings, in order to provide babysitters with Type-1 Diabetes for kids with Type-1 Diabetes. Safe-sittings was acquired by Beyond Type 1 in 2016. 

Today, Kimberly is the Founder and CEO of ORA, an acupuncture and wellness practice in the heart of New York’s Noho, bringing a highly-curated and elevated acupuncture experience to New York.

Kimberly Ross

Gabriel A. Sher

Director of Acupuncture

An expert in acupuncture and traditional Chinese medicine, Gabriel is a licensed and board certified acupuncturist and herbalist and has been practicing for over 20 years.  Gabriel founded the Sher Acupuncture Center in 2001 in New York City and since then has gained a following among numerous professional athletes, models and celebrities due to his integrated approach, tailoring his treatments towards the specific needs of each individual patient.  His use of acupuncture, in conjunction with herbal therapy, cupping, massage and nutritional medicine has made him one of the premier acupuncturists in New York City, successfully treating patients with a wide range of health issues.

Gabriel has a Bachelor of Arts in Psychology and Political Science from the University of Wisconsin-Madison and received his degree from the prestigious American College of Traditional Chinese Medicine (ACTCM) in San Francisco. After graduating from ACTCM, Gabriel completed his residency at the Chengdu University of Traditional Chinese Medicine teaching hospital in Chengdu, China, immersing himself in Chinese medicine and culture and gaining a deeper expertise in the fields of acupuncture and Chinese herbs.

Gabriel joined the ORA team as Director of Acupuncture, incorporating his extensive knowledge and a holistic approach to the studio’s offerings and treatments.

Gabriel A. Sher